Performance Marketing Manager

SEREKO is India's 1st Psychodermatology brand

Role Objective

2.You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to booth growth.

Key Responsibilities:

Creating and executing a strong performance marketing strategy & execution plan

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Implementing A/B testing and conversion rate optimization

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Implementing marketing automation and lead generation strategies

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Staying updated with the latest performance marketing trends and technologies

Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Volume target setting and achievement for the brand's website, while maintaining a healthy ROAS.

PQE: 5-7 years

Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.

Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

Outstanding presentation skills.

Excellent written and verbal communication skills.

Strong project management skills.

Critical thinker and creative.

Bachelor's degree in Marketing or relevant field.

Immediate joiner is additional advantage of candidate.

Please share your resumes at [HIDDEN TEXT]