Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Gurgaon, India

Experience: 2-5 years (preferably in fintech, e-commerce, or technology sectors)

Role Overview:

Performance Marketing Manager

Key Responsibilities:

• Plan, manage, and optimize performance marketing campaigns across channels including Google Ads, Meta (Facebook/Instagram), YouTube, and other paid media.
• Own the customer acquisition funnel—monitor key metrics (CAC, CPL, ROAS, etc.) and optimize campaigns accordingly.
• Run and scale lead generation campaigns targeting the global NRI audience.
• Collaborate with design, content, and product teams to create compelling ad creatives and landing pages.
• Leverage A/B testing to optimize creative, messaging, audience targeting, and bidding strategies.
• Use analytics tools (e.g., Google Analytics, Mixpanel, etc.) to track performance and derive actionable insights.
• Stay updated with digital marketing trends and identify new opportunities for growth.
• Manage performance marketing budgets with a focus on maximizing ROI.
• Work closely with founders and leadership to align marketing with business goals.

Skills & Experience:

• 3 to 4 years of hands-on experience in performance marketing, preferably in a fintech, startup, or digital-first company.
• Proven track record of running successful lead-gen and paid acquisition campaigns.
• Deep understanding of platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills with experience in marketing analytics and tools like Google Analytics, Data Studio, etc.
• Experience with landing page optimization and funnel tracking.
• Comfortable working in a fast-paced, high-growth environment.
• Prior experience in targeting global audiences is a strong plus (especially NRIs).
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.