Performance Marketing Manager

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Company Overview

Ruhe, established in 2020 by Kapil Gupta, is India’s leading digital brand in the kitchen and bathroom fittings industry. With a robust catalog of over 1800 SKUs, all proudly 100% Made in India, Ruhe is redefining customer convenience and trust in the home improvement space. Through our user-friendly platform www.ruheindia.com, we offer seamless online shopping backed by a 30-day return policy, up to 10-year warranties, and dedicated customer support.

Performance Marketing Associate

We are looking for a dynamic and results-driven Performance Marketing Associate to execute data-driven digital marketing strategies focused on traffic, leads, and conversions. The ideal candidate will be performance-oriented and passionate about digital growth and analytics.

Key Responsibilities

• Plan, execute, and manage paid campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, etc.
• Optimize campaigns to meet KPIs such as ROAS, CPA, CTR, and conversion rates.
• Conduct keyword research and segment audiences to target high-value users.
• Develop A/B testing strategies for creatives, audiences, and landing pages.
• Coordinate with content, design, and social media teams to maintain message consistency.
• Stay informed about digital marketing trends and best practices.
• Allocate budgets efficiently across marketing channels.
• Generate performance reports with insights and improvement suggestions.

Eligibility Criteria

• Minimum 1 year of relevant experience in performance marketing, preferably in a D2C or agency environment.
• Strong hands-on expertise in Google Ads, Facebook Ads Manager, Google Analytics, and reporting tools.
• Familiarity with e-commerce platforms like Shopify.
• Data-driven approach with strong analytical skills.
• Knowledge of SEO and basic content marketing is a plus.
• Excellent verbal and written communication.
• Strong multitasking and project management skills.

Why Work with Ruhe?

• Join a fast-growing D2C brand making waves in the home improvement sector.
• Collaborate with an energetic and supportive team.
• Exposure to end-to-end digital marketing strategies.
• Opportunity for growth in a performance-driven environment.