Performance Marketing Manager

As a Performance Marketing Manager at Nutristar, you will play a pivotal role in driving the growth of our health and wellness brand through strategic and data-driven marketing initiatives. Nutristar is dedicated to improving lives through scientifically-backed nutrition and holistic well-being solutions, and we are seeking a results-oriented individual to lead our paid campaigns, customer acquisition strategy, and retention efforts across various digital platforms. Your responsibilities will include planning, managing, and scaling performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other paid channels. You will be tasked with optimizing key metrics like ROAS, CAC, CTR, and conversion rates through A/B testing, audience segmentation, and bid strategies. Additionally, you will be responsible for developing and overseeing ecommerce performance strategies on platforms like Shopify, focusing on landing page optimization and conversion rate improvement. To excel in this role, you must implement and track data-driven retargeting strategies, funnel-based ads, and remarketing efforts. Utilizing tools like Google Analytics, Meta Ads Manager, Klaviyo, and others will be crucial in measuring and optimizing performance. Your role will also involve driving retention marketing through email flows, SMS campaigns, and loyalty initiatives, collaborating closely with creative, content, and product teams to develop compelling ad creatives and customer journeys. Analyzing consumer behavior and deriving actionable insights for continuous improvement will be a key aspect of your responsibilities. Effective management and allocation of advertising budgets across platforms, as well as staying updated with trends, algorithms, and platform changes, will help you maintain a competitive advantage in the market. To qualify for this position, you should hold a Bachelor's degree in Marketing, Business, or a related field, with an MBA being preferred. A minimum of 4-7 years of hands-on experience in performance marketing and ecommerce is required. Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, and Shopify, along with experience in retention marketing platforms such as Klaviyo or Mailchimp, will be beneficial. A strong analytical mindset, excellent communication skills, and a passion for health and wellness are desirable qualities for this role. In return, Nutristar offers a dynamic role at a purpose-driven health & wellness brand, a collaborative team environment focused on performance, and a competitive fixed salary of 40,000 - 45,000 per month along with performance incentives. This position also provides growth opportunities and exposure to full-funnel ecommerce strategy. If you are interested in joining our team, please share your updated resume with us at anushka@nutristar.in. We look forward to reviewing your application for this full-time position. Benefits include health insurance, and the work location is in person with a day shift schedule.,