Performance Marketing Manager

Company Description

Masters Union is an industry-focused tech and business school, reimagining business education through innovative approaches. Its curriculum is carefully tailored to align with industry needs, offering hands-on expertise in emerging fields like AI, blockchain, fintech, and data science. Students gain knowledge through real-world projects, startup incubation, and corporate collaborations, replacing traditional theoretical methods. Led by veteran leaders, Masters Union bridges the gap between academia and industry to create leaders for the future.

Role Description

This is a full-time on-site role for a Performance Marketing Manager based in Gurugram. The Performance Marketing Manager will oversee and implement digital marketing campaigns across multiple channels to drive lead generation and brand growth. Responsibilities include optimizing paid marketing campaigns, analyzing performance metrics, managing budgets effectively, conducting A/B testing, and developing strategies to improve ROI. The role also involves close collaboration with cross-functional teams to align marketing strategies with organizational goals.

Qualifications

• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, and analytics software
• Experience in optimizing paid campaigns, A/B testing, and managing marketing budgets effectively
• Strong data analysis skills, with the ability to interpret metrics and generate actionable insights
• Knowledge of consumer behavior, audience segmentation, and targeting strategies
• Excellent communication and teamwork skills, with the ability to collaborate with diverse teams
• Proven ability to develop and execute performance-driven marketing strategies
• Familiarity with the education or technology sectors is a plus
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred