10 Targeting Strategies Jobs

As a Paid Ad Campaign Manager, you will be responsible for planning, managing, and optimizing paid ad campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube). Your main duties will include creating and testing compelling ad copy, visuals, and targeting strategies. You will closely monitor campaign performance on a daily basis, making necessary adjustments to meet performance goals such as CPA, CTR, ROAS, and more. Furthermore, conducting keyword research, A/B testing, and audience segmentation will be integral parts of your role. Analyzing data and preparing regular performance reports with valuable insights will be crucial to ensure the success of the campaigns. You will need to stay updated with the latest platform trends, updates, and best practices to deliver optimal results. Collaboration with internal teams including creative, content, and client servicing departments will be essential to align ad strategy with overall marketing goals effectively. To qualify for this role, you should have at least 2 years of hands-on experience managing Meta and Google Ads campaigns. A proven track record of achieving KPIs and optimizing ad budgets is required. A strong understanding of digital ad metrics and conversion tracking is crucial. Proficiency in tools like Google Analytics, Meta Business Manager, and Google Tag Manager will be necessary. The ability to manage multiple campaigns across different clients or industries is a must. Possession of Google Ads and/or Meta Blueprint certification would be considered a plus. This is a full-time position with benefits including leave encashment and paid time off. The work schedule is during the day, and the work location is in person.,

You are an experienced YouTube Ads Manager responsible for overseeing video advertising campaigns by strategically planning, executing, and optimizing processes. Your role involves showcasing your data analysis skills, creativity, and in-depth knowledge of YouTube's advertising system. Your key responsibilities include developing and managing YouTube advertising campaigns from inception to completion, enhancing campaign performance by refining targeting strategies, bidding tactics, and creative assets, monitoring key performance indicators (KPIs), and preparing regular performance reports. In addition, you will collaborate closely with content, design, and analytics teams to ensure campaign success. To excel in this role, you must have a minimum of two years of active engagement with YouTube Ads, possess expert knowledge of video advertising techniques and precise audience segmentation, exhibit proficiency in managing Google Ads and Google Analytics, and demonstrate the ability to analyze video performance metrics effectively. Strong analytical and communication skills are also essential for this position.,

As a Paid Media Specialist, you will be responsible for planning, launching, and managing high-converting paid media campaigns across platforms such as Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). Your focus will be on driving sales, leads, and conversions to directly impact business profitability. Utilizing your expertise in audience research, targeting strategies, and bidding optimization, you will maximize Return on Ad Spend (ROAS) for D2C brands, e-commerce platforms, and service-based businesses. Your role will be crucial in scaling digital revenues for our clients. You will collaborate with cross-functional teams including creative, design, and web departments to ensure that ad creatives and landing pages are optimized for conversions. Monitoring, analyzing, and optimizing campaigns regularly will be essential to achieve Key Performance Indicators (KPIs) such as Revenue, Cost Per Lead (CPL), Cost Per Acquisition (CPA), and ROAS. Additionally, you will implement and manage conversion tracking using tools like Google Analytics, Tag Manager, and Meta Pixel to measure user journeys and funnel performance. Preparing performance reports with actionable insights for internal teams and clients will be a key part of your responsibilities. Staying updated with paid media trends, new ad formats, and best practices across platforms will also be crucial to your success in this role. To qualify for this position, you should have at least 2 years of hands-on experience managing Google Ads and Meta Ads campaigns. A proven track record of driving profitable sales to websites and achieving high ROAS is essential. You should possess a strong understanding of conversion tracking, campaign optimization, and sales funnels, along with experience in e-commerce and/or lead generation campaigns. Proficiency in tools such as Google Analytics, Google Tag Manager, Data Studio, and Meta Business Manager is required. Certifications in Google Ads or Meta Blueprint would be considered a plus. Excellent analytical skills, attention to detail, and the ability to manage multiple client accounts are also important qualities for this role.,

The Digital Marketing Manager - Programmatic Advertising role is ideal for a results-driven individual with a keen eye for detail and hands-on expertise in The Trade Desk (TTD) platform. As a critical member of the digital marketing team, you will be responsible for planning, executing, and optimizing high-impact programmatic campaigns across various channels such as display, video, audio, native, and CTV. Your primary responsibility will be to lead the programmatic buying strategy, utilizing your TTD Edge Academy certification and platform mastery to drive campaign performance, scale customer acquisition, and enhance brand impact across the entire marketing funnel. Key Responsibilities: - End-to-end ownership of programmatic media campaigns using The Trade Desk. - Set up, launch, manage, and optimize campaigns across multiple formats including display, video, CTV, native, and audio. - Develop custom bidding logic, pacing strategies, and audience segmentation. - Translate marketing objectives into programmatic buying strategies. - Collaborate with cross-functional teams to align media plans with business goals. - Conduct inventory forecasting and media mix modeling. - Analyze campaign performance and identify actionable insights using TTD's reporting suite and third-party tools. - Continuously test creatives, audiences, bid strategies, and placements. - Deliver detailed performance reports with key KPIs such as ROAS, CPM, CPA, viewability, VTR, and CTR. - Work closely with data and analytics teams to implement custom data segments and leverage first-party data effectively. - Stay updated with the latest platform features, DSP integrations, ID solutions (e.g., UID2), and industry best practices. Required Qualifications: - 2-4 years of experience in programmatic advertising with a strong focus on The Trade Desk (TTD). - TTD Edge Academy Certifications in Marketing Essentials, Programmatic Principles, Trading Essentials. - Proven track record of running and optimizing full-funnel programmatic campaigns across multiple channels. - Strong understanding of DSPs, DMPs, ad servers, and industry metrics. - Data-driven mindset with excellent skills in Excel, TTD Reporting, and performance attribution tools. - Knowledge of targeting strategies including contextual, audience, behavioral, geo-fencing, and retargeting. Preferred Qualifications: - Experience working with CDPs or CRMs such as Segment, Salesforce, HubSpot. - Familiarity with ID-based targeting solutions like UID2.0, LiveRamp. - Exposure to other DSPs like Google DV360, Xandr. - Strong presentation and stakeholder communication skills.,

As a Digital Marketing Manager specializing in Programmatic Advertising, you will play a crucial role in our digital marketing team by planning, executing, and optimizing high-impact programmatic campaigns across various channels like display, video, audio, native, and CTV. Your expertise in The Trade Desk (TTD) platform will be essential for driving campaign performance, scaling customer acquisition, and enhancing brand impact across the full funnel. Your responsibilities will include end-to-end management of programmatic media campaigns using The Trade Desk, including setting up, launching, managing, and optimizing campaigns across different formats. You will also be responsible for developing custom bidding logic, pacing strategies, and audience segmentation to ensure campaign success. In addition to campaign management, you will be involved in translating marketing objectives into programmatic buying strategies, collaborating with cross-functional teams to align media plans with business goals, and conducting inventory forecasting and media mix modeling to optimize media strategy. Analyzing campaign performance, identifying actionable insights, and delivering performance reports with key KPIs will be crucial aspects of your role. You will continuously test creatives, audiences, bid strategies, and placements to drive optimization and enhance campaign effectiveness. Collaboration and innovation are key components of this role, requiring you to work closely with data and analytics teams to implement custom data segments effectively and stay updated with the latest platform features, DSP integrations, ID solutions, and industry best practices. To be successful in this role, you should have at least 2-4 years of experience in programmatic advertising with a strong focus on The Trade Desk, along with TTD Edge Academy Certifications. A proven track record of running and optimizing full-funnel programmatic campaigns, a strong understanding of DSPs, DMPs, ad servers, and industry metrics, as well as excellent skills in Excel, TTD Reporting, and performance attribution tools are essential qualifications. Experience with CDPs or CRMs, familiarity with ID-based targeting, exposure to other DSPs like Google DV360 and Xandr, and strong presentation and stakeholder communication skills are preferred qualifications that would be beneficial for this role.,

As a Paid Advertising Specialist at Kingsland Digital, you will be responsible for developing, executing, and managing paid advertising campaigns across Meta platforms (Facebook & Instagram) to achieve defined marketing objectives. Your role will involve conducting detailed audience research to create effective targeting strategies, including custom audiences and retargeting funnels. Additionally, you will be tasked with implementing and managing Meta Pixel, event tracking, and conversion setups to ensure accurate performance measurement. A key aspect of your responsibilities will be to perform A/B testing on creatives, ad copy, and audience segments to enhance campaign effectiveness. Kingsland Digital is a fast-growing digital marketing company with over 10 years of experience in driving business growth through innovative strategies. We have successfully collaborated with a diverse range of clients, from startups to established companies, delivering impactful projects that help enhance their online presence and achieve real results. At Kingsland Digital, we foster a dynamic, collaborative environment where creativity thrives. Every team member has the opportunity to grow, learn, and contribute to exciting projects, with a focus on continuous development and flexibility.,

As a Full-Time Ads Manager at Brand & Bread Marketing Agency located in Ahmedabad (Paldi), you will play a crucial role in driving successful digital marketing campaigns through data-driven strategies. With a minimum of 2 years of experience in digital marketing, your expertise in Meta Ads (Facebook + Instagram) and Google Ads (Search, Display, YouTube) will be essential for this role. Your responsibilities will include implementing paid promotions, developing boosting strategies, and optimizing campaigns to ensure maximum performance. You should have a strong understanding of analytics, be proficient in performance tracking, and be able to provide detailed reports on campaign outcomes. Managing budgets effectively and driving positive ROIs will be a key focus of your role. Additionally, your creativity in copywriting and targeting strategies will be considered a bonus as we aim to build brands that make a lasting impact in the market. Brand & Bread is a dynamic and fast-growing team that values ownership and innovation in ad strategies. If you are passionate about digital marketing, ready to take on new challenges, and eager to grow your career in a collaborative environment, we encourage you to apply for this opportunity. Please submit your resume and campaign portfolio to [insert your email here] to be considered for this role. Join us at Brand & Bread Marketing Agency and let's work together to grow brands and advance your career in the field of digital marketing. #Hiring #AhmedabadJobs #AdsManager #DigitalMarketing #MetaAds #GoogleAds #BrandAndBread #FullTimeJobs,

As a Senior Marketing Analyst at EbizON, you will be an integral part of our team in the Dehradun office. With your 3 years of experience in marketing analysis or related digital marketing roles, you will play a vital role in our multi-channel demand generation marketing strategies. Your strong command of written English and excellent communication skills will be essential as you collaborate with agency partners to refine audience segmentation and targeting strategies. In addition, your expertise in digital marketing channels such as SEO, SEM, email, social media, and content marketing will be invaluable in developing and maintaining dashboards tracking key metrics and KPIs. You will hold a bachelor's degree in marketing, business, or a quantitative field, bringing a solid foundation to your role. At EbizON, we value integrity, creativity, innovation, mindfulness, and teamwork. Our international team, with experience across Fortune companies, e-commerce brands, technology SaaS companies, and VC-funded startups, fosters a fun and friendly work culture that encourages personal and professional growth. As an equal opportunity employer, EbizON is committed to providing a work environment where all employees are valued and respected, regardless of race or other prohibited characteristics. You will enjoy flexible working hours, enabling you to thrive both professionally and personally. With a focus on global client exposure, you will have the opportunity to work closely with clients from around the world, utilizing tools such as Microsoft Teams, Zoom, and other video conferencing platforms. At EbizON, we believe in celebrating our team's successes and fostering a sense of community through annual retreats, quarterly town halls, and festive celebrations. Join us in our mission to make life better for people by providing peace of mind through our innovative technology products and demand generation marketing strategies.,

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Analytics and Meta Business Suite, and conducting A/B testing on creatives, audience segments, and landing pages. You will also be developing audience segmentation and targeting strategies, collaborating with design and content teams, monitoring market trends and competitors, and delivering regular performance reports with actionable insights. To excel in this role, you should have 3-5 years of hands-on experience in paid media campaign management, a proven track record of managing high-budget campaigns with strong ROI, a deep understanding of digital consumer journeys and conversion funnels, proficiency in platforms like Google Analytics and Meta Business Manager, and familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV. Additionally, strong communication skills and the ability to work cross-functionally with design, product, and content teams are essential. Preferred qualifications for this position include prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint. If you are ready to take on this challenging yet rewarding role, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,

MALABAR GOLD & DIAMONDS is seeking a skilled and results-oriented Adobe Campaign Specialist to drive our multi-channel marketing initiatives. You will be responsible for developing and executing targeted campaigns using Adobe Campaign, optimizing performance through data analysis, and collaborating with cross-functional teams to enhance customer engagement, acquisition, and retention. If you have a strong background in campaign management and expertise in Adobe Campaign and Adobe Analytics, you will play a crucial role in expanding our digital footprint. Functional Responsibilities Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion. Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp. Collaborate with cross-functional teams , such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines. Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign. Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytics. Monitor campaign metrics, track key performance indicators (KPIs) , and generate reports to measure campaign effectiveness and ROI. Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals. Ensure compliance with data protection and privacy regulations , such as GDPR and CCPA, throughout the campaign process. Stay up-to-date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics. Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.