Adobe Campaign Specialist Malabar Gold Diamonds

4.0 - 9.0 years

5 - 10 Lacs

Mumbai, Maharashtra, India

On-site

MALABAR GOLD & DIAMONDS is seeking a skilled and results-oriented Adobe Campaign Specialist to drive our multi-channel marketing initiatives. You will be responsible for developing and executing targeted campaigns using Adobe Campaign, optimizing performance through data analysis, and collaborating with cross-functional teams to enhance customer engagement, acquisition, and retention. If you have a strong background in campaign management and expertise in Adobe Campaign and Adobe Analytics, you will play a crucial role in expanding our digital footprint. Functional Responsibilities Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion. Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp. Collaborate with cross-functional teams , such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines. Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign. Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytics. Monitor campaign metrics, track key performance indicators (KPIs) , and generate reports to measure campaign effectiveness and ROI. Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals. Ensure compliance with data protection and privacy regulations , such as GDPR and CCPA, throughout the campaign process. Stay up-to-date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics. Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.

Posted 18 hours ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.