Digital Media Manager

The Digital Marketing Manager - Programmatic Advertising role is ideal for a results-driven individual with a keen eye for detail and hands-on expertise in The Trade Desk (TTD) platform. As a critical member of the digital marketing team, you will be responsible for planning, executing, and optimizing high-impact programmatic campaigns across various channels such as display, video, audio, native, and CTV. Your primary responsibility will be to lead the programmatic buying strategy, utilizing your TTD Edge Academy certification and platform mastery to drive campaign performance, scale customer acquisition, and enhance brand impact across the entire marketing funnel. Key Responsibilities: - End-to-end ownership of programmatic media campaigns using The Trade Desk. - Set up, launch, manage, and optimize campaigns across multiple formats including display, video, CTV, native, and audio. - Develop custom bidding logic, pacing strategies, and audience segmentation. - Translate marketing objectives into programmatic buying strategies. - Collaborate with cross-functional teams to align media plans with business goals. - Conduct inventory forecasting and media mix modeling. - Analyze campaign performance and identify actionable insights using TTD's reporting suite and third-party tools. - Continuously test creatives, audiences, bid strategies, and placements. - Deliver detailed performance reports with key KPIs such as ROAS, CPM, CPA, viewability, VTR, and CTR. - Work closely with data and analytics teams to implement custom data segments and leverage first-party data effectively. - Stay updated with the latest platform features, DSP integrations, ID solutions (e.g., UID2), and industry best practices. Required Qualifications: - 2-4 years of experience in programmatic advertising with a strong focus on The Trade Desk (TTD). - TTD Edge Academy Certifications in Marketing Essentials, Programmatic Principles, Trading Essentials. - Proven track record of running and optimizing full-funnel programmatic campaigns across multiple channels. - Strong understanding of DSPs, DMPs, ad servers, and industry metrics. - Data-driven mindset with excellent skills in Excel, TTD Reporting, and performance attribution tools. - Knowledge of targeting strategies including contextual, audience, behavioral, geo-fencing, and retargeting. Preferred Qualifications: - Experience working with CDPs or CRMs such as Segment, Salesforce, HubSpot. - Familiarity with ID-based targeting solutions like UID2.0, LiveRamp. - Exposure to other DSPs like Google DV360, Xandr. - Strong presentation and stakeholder communication skills.,