Media Planner

Role Overview: As a Media Planning & Strategy professional, your primary responsibility will be to develop, implement, and optimize comprehensive media plans aligned with brand objectives, audience segmentation, and campaign goals. This will involve planning across various digital channels such as social media, search engines, display networks, video platforms, and mobile devices. Key Responsibilities: - Oversee the execution of digital media campaigns from briefing to post-campaign analysis, ensuring alignment with brand messaging and KPIs through collaboration with creative and performance marketing teams. - Effectively allocate and manage media budgets to maximize ROI across paid digital channels, while monitoring, analyzing, and reporting on media spend efficiency. - Identify and implement new media trends and opportunities for brand engagement, leading efforts to experiment with new formats, emerging platforms, and innovations in the digital space. - Analyze key metrics like CTR, CPA, ROAS, and performance reports to optimize ongoing campaigns, utilizing data-driven insights to refine targeting strategies and enhance future outcomes. - Collaborate with brand managers, creative teams, external media partners, and advertising technology platforms to ensure seamless execution of digital strategies and stay updated on industry trends, consumer behavior, and competitor activities. Qualifications Required: - Proficiency in utilizing tools such as Google Ads, Facebook Ads Manager, DV360, The Trade Desk, and analytics dashboards for campaign planning and execution is essential to excel in this role.,