Adobe Campaign Specialist

Malabar Gold Diamonds

4 - 9 years

5 - 10 Lacs

Mumbai Maharashtra India

Posted:12 hours ago| Platform: Foundit logo

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Skills Required

Marketing Campaign Segmentation targeting strategies

Work Mode

On-site

Job Type

Full Time

Job Description

Adobe Campaign Specialist

Functional Responsibilities

Develop and execute
marketing campaigns using Adobe Campaign
to drive customer engagement, acquisition, retention, and conversion.
Plan, implement, and monitor
multi-channel campaigns
across various digital platforms, including email, SMS, push notifications, and WhatsApp.
Collaborate with cross-functional teams
, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
Set up and configure
campaign workflows, segmentation, and targeting strategies
in Adobe Campaign.
Manage and
optimize campaign performance
by analyzing data and leveraging insights from Adobe Analytics.
Monitor
campaign metrics, track key performance indicators (KPIs)
, and generate reports to measure campaign effectiveness and ROI.
Conduct
A/B testing
and employ data-driven decision-making to optimize campaign performance and achieve marketing goals.
Ensure
compliance with data protection and privacy regulations
, such as GDPR and CCPA, throughout the campaign process.
Stay up-to-date with
industry trends, best practices, and emerging technologies
related to campaign management, Adobe Campaign, and Adobe Analytics.
Provide
training and guidance
to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.

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