Digital Media Manager (Programmatic Advertising)

As a Digital Marketing Manager specializing in Programmatic Advertising, you will play a crucial role in our digital marketing team by planning, executing, and optimizing high-impact programmatic campaigns across various channels like display, video, audio, native, and CTV. Your expertise in The Trade Desk (TTD) platform will be essential for driving campaign performance, scaling customer acquisition, and enhancing brand impact across the full funnel. Your responsibilities will include end-to-end management of programmatic media campaigns using The Trade Desk, including setting up, launching, managing, and optimizing campaigns across different formats. You will also be responsible for developing custom bidding logic, pacing strategies, and audience segmentation to ensure campaign success. In addition to campaign management, you will be involved in translating marketing objectives into programmatic buying strategies, collaborating with cross-functional teams to align media plans with business goals, and conducting inventory forecasting and media mix modeling to optimize media strategy. Analyzing campaign performance, identifying actionable insights, and delivering performance reports with key KPIs will be crucial aspects of your role. You will continuously test creatives, audiences, bid strategies, and placements to drive optimization and enhance campaign effectiveness. Collaboration and innovation are key components of this role, requiring you to work closely with data and analytics teams to implement custom data segments effectively and stay updated with the latest platform features, DSP integrations, ID solutions, and industry best practices. To be successful in this role, you should have at least 2-4 years of experience in programmatic advertising with a strong focus on The Trade Desk, along with TTD Edge Academy Certifications. A proven track record of running and optimizing full-funnel programmatic campaigns, a strong understanding of DSPs, DMPs, ad servers, and industry metrics, as well as excellent skills in Excel, TTD Reporting, and performance attribution tools are essential qualifications. Experience with CDPs or CRMs, familiarity with ID-based targeting, exposure to other DSPs like Google DV360 and Xandr, and strong presentation and stakeholder communication skills are preferred qualifications that would be beneficial for this role.,