Performance Marketing Manager

Job Description

Take responsibility for the growth marketing and CRM strategy, processes and implementation. Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our website with a focus on paid tactics. Responsible for handling larger teams and high-volume budgets. Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs. Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity. Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible. Continuously test and iterate your learnings to find the best multi-channel paid mix for us. Be in control of setting your KPIs, particularly around sign-up, activations, cost-per acquisition and cost-per-activation. When needed, work together with cross-functional teams to optimise the delivery of your campaigns and discover new audiences. Responsible for onboarding, mentoring, training & up-skilling the team. Responsible for P&L of the website.A Performance Marketing Manager needs to expertise in building revenue, traffic, and audience for the brand using paid media including Google Ads, Email Marketing & Social Media Marketing.