Performance Marketing Manager

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Experience:

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About InterviewCall

InterviewCall is a premium job-switch program for software engineers, helping mid-career professionals crack top product companies (Google, Uber, Zomato, Hotstar, and more). We’re scaling fast and looking for a sharp performance marketer to own and grow our paid marketing engine.

Role Overview

We are hiring a Performance Marketing Manager

Responsibilities

• Run and optimize paid campaigns on Meta, Google/YouTube, and LinkedIn
• Scale budgets systematically while keeping ROI intact
• Implement conversion tracking (Meta CAPI, Google Offline Conversions, LinkedIn OCT)
• Build funnels: cold, warm, and hot retargeting campaigns
• Collaborate with content/design team to create high-performing creatives
• Track and report on

  CAC, ROAS, and lead-to-sale performance

• Run continuous A/B tests on creatives, hooks, and targeting

• Work closely with the sales team to ensure lead quality and feedback loops

Requirements

• 2–4 years of experience in performance marketing (B2C preferred, high-ticket is a plus)
• Hands-on with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
• Strong understanding of tracking, attribution, and funnels
• Data-driven with strong analytical and reporting skills
• Ability to manage budgets and scale profitably
• Creative mindset for testing new hooks and ad angles

Why Join Us?

• Direct exposure to founders (ex-Goldman Sachs)
• Freedom to experiment and scale campaigns fast
• Above-market compensation with Kolkata cost advantage
• Be part of a fast-growing company in a high-impact role