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Indian School of Development Management (ISDM)
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Performance Marketing - Manager

Performance Marketing - Manager

Indian School of Development Management (ISDM)

8 - 12 years

10 - 14 Lacs

noida

Posted:-1 days ago| Platform:

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Skills Required

development management data analysis campaign management project management data analytics budget management seo analytics crm process management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategy & Campaign Management

Design and execute multi-channel marketing strategies (admissions + branding).
Translate audience insights, personas, and demographics into targeted campaigns.
Manage annual performance marketing budgets (> INR 50L) with accountability for conversions (50 75+ for admissions).

Performance Marketing Execution

Set up and optimize campaigns across LinkedIn, Meta, Google Ads, etc.
Define KPIs, monitor daily, and pivot strategies using data-driven insights.
Deliver weekly/monthly performance reports with ROI and funnel analysis.

Creative & Copy

Develop and review campaign messaging, headlines, and ad copy.
Collaborate with design/video teams for high-performing assets.

Data & Analytics

Analyze dashboards and reports to identify trends and opportunities.
Recommend funnel improvements to reduce CPL and increase conversions.

Stakeholder & Process Management

Coordinate with admissions, design, and content teams to align campaigns.
Manage external agencies/vendors, ensuring accountability and results.
Establish campaign calendars, review cycles, and reporting rhythms.

Qualification and Skills

Experience:
8-12 years in performance marketing, with at least 3 4 years in senior/lead roles.
Sectoral Fit:
Strongly preferred education or social sector campaigns.
Proven Track Record:
Managed budgets > INR 50L and delivered significant conversion outcomes.

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