Performance Marketing Lead

Key Responsibilities

• Performance Marketing Strategy & Execution

• Own and execute performance campaigns across Google (Search, Display, YouTube), Meta, Amazon Ads, and other relevant platforms.
• Build full-funnel campaigns for product sales, clinic lead generation, and education programs ensuring CAC, ROAS, and revenue targets are met.
• Develop and test campaign hypotheses, creatives, targeting strategies, and landing page experiences.

• Growth Experiments & Optimization

• Design and run A/B tests across creatives, CTAs, audiences, and offers.
• Constantly identify new growth opportunities across ad platforms, channels (email/SMS/WhatsApp), influencer-led performance, and affiliate partnerships.

Reporting, Budgeting & Analytics

• Own weekly/monthly dashboards and performance reports; present learnings and recommendations to leadership.
• Optimize spend across channels while maximizing ROI with a deep understanding of attribution models, funnel drop-offs, and customer lifetime value.
• Forecast performance and scale budgets based on business goals.

D2C & Marketplace Growth

• Partner with ecommerce and marketplace teams to drive traffic and conversions via D2C website, Amazon, Flipkart, and other channels.
• Work on CRO initiatives, retargeting flows, and funnel personalization with tech/CRM teams.

Who You Are

• 4-5 years of deep hands-on experience managing performance marketing for a consumer brand (D2C, health, wellness, beauty, or FMCG preferred).
• Proven success in managing large digital budgets and scaling campaigns profitably.
• Highly skilled in campaign setup and management across Meta, Google Ads, Amazon Ads, etc.
• Analytical thinker with advanced skills in Excel, GA4, Meta Ads Manager, Google Ads Manager, and attribution platforms (like Triple Whale, Mixpanel, or similar).
• Can operate independently, solve problems on the go, and thrive in a fast-moving environment.