Performance Marketing Intern/Trainee

Key Responsibilities

• Campaign Setup & Execution
• Assist in end-to-end campaign creation across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Ensure accurate implementation of targeting parameters, tracking codes, and conversion pixels.
• Support in uploading creatives, writing basic ad copy, and scheduling campaigns.

• Campaign Monitoring & Optimization
• Track campaign performance daily to identify trends, anomalies, and opportunities for optimization.
• Suggest improvements in targeting, bidding strategies, and audience segmentation.
• Monitor quality scores, ad relevance, and landing page experience.
• Learn to implement negative keywords and refine ad groups for efficiency.

• Data Analysis & Reporting
• Collect and analyze campaign data from different platforms.
• Prepare dashboards and reports to highlight key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversions.
• Provide actionable insights and recommendations to enhance performance.
• Learn to use tools such as Google Analytics, Meta Ads Manager, and Excel/Google Sheets for reporting.

• Research & Strategy Support
• Conduct keyword research and competitor benchmarking for ongoing and new campaigns.
• Explore emerging platforms, audiences, and formats to expand reach.
• Support audience profiling and persona creation for targeted marketing.

• Testing & Experimentation
• Assist in planning and running A/B tests on ads, landing pages, and CTAs.
• Track results, analyze statistical significance, and suggest rollouts.
• Experiment with different bidding strategies and campaign objectives under supervision.

• Process & Documentation
• Maintain documentation of campaign setups, test learnings, and optimization strategies for future reference.
• Help create checklists, SOPs, and guides for smooth execution of campaigns.

• Learning & Upskilling
• Stay updated with the latest digital marketing trends, tools, and platform updates.
• Actively participate in training sessions, webinars, and internal knowledge-sharing discussions.
• Explore certifications in Google Ads, Meta Blueprint, and Analytics as part of learning.

Job Type: Full-time

Pay: ₹5,000.00 - ₹12,000.00 per month

Work Location: In person