Performance Marketing

Hello December is a design-first homeware and styling brand from India, building the most culture-inspired products and services for homes. Our goal: scale into a ?100 Cr+ styling-led retail business with both B2C e-commerce and B2B partnerships.

We are looking for a Performance Marketing Executive who can take ownership of digital ad execution, optimization, and reporting across platforms to drive both online sales and lead generation.

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Key Responsibilities

Campaign Execution

Run and manage paid campaigns across Meta, Google, Pinterest, YouTube, LinkedIn.

Build and manage ad sets: audience targeting, creative testing, keyword research, bid optimization.

Execute retargeting campaigns for abandoned carts, site visitors, and high-intent leads.

Optimization

Daily monitoring of campaigns to improve CTR, CPC, ROAS, and CAC.

Run structured A/B tests on ad creatives, landing pages, and audience segments.

Optimize for both e-commerce conversions (sales) and B2B lead funnels (architects, real estate, hospitality).

Analytics & Reporting

Maintain weekly performance dashboards.

Track and report on ROAS, CAC, conversion rates, and lead quality.

Share actionable insights with marketing and leadership teams.

Collaboration

Work closely with creative & content teams to ensure ad copy and visuals align with Hello Decembers premium aesthetic.

Coordinate with website/e-commerce team to improve conversion journeys (landing pages, checkout flows).

Partner with sales and B2B teams to feed qualified leads into pipeline.

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Key Metrics of Success

ROAS ? 3 across core e-commerce campaigns.

2030% of total monthly sales driven through performance marketing.

CAC maintained within target while increasing AOV.

Growth in qualified B2B leads (monthly pipeline expansion).

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Who You Are

24 years of hands-on experience in performance marketing for D2C brands, lifestyle, or e-commerce.

Skilled with Meta Ads Manager, Google Ads, Google Analytics, GTM, Shopify/website analytics.

Comfortable with performance dashboards (Google Data Studio, Excel, or similar).

Analytical mindset with the ability to spot patterns and take quick action.

Eager to grow in a fast-paced, creative, entrepreneurial setup.

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What We Offer

Chance to build and scale a new-age homeware brand.

Exposure to both B2C e-commerce and B2B lead funnels.

A collaborative, creative, high-growth work culture.

Competitive salary with performance-linked incentives.