Performance Marketing Executive

Location: [On-site - Jaipur]
Experience: 1–2 Years
Employment Type: Full-time

About the Role

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate should be analytical, ROI-focused, and hands-on with ad platforms, while continuously improving performance through testing and insights.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Manage budgets, bidding strategies, and campaign structures to maximize ROI
• Conduct A/B testing on creatives, copies, audiences, and landing pages
• Monitor daily performance metrics such as CPC, CPA, ROAS, CTR, conversions
• Create and manage funnels for lead generation and conversion-focused campaigns
• Analyze campaign data and prepare performance reports with actionable insights
• Coordinate with design, content, and social media teams for creatives and ad copies
• Stay updated with the latest performance marketing trends, tools, and platform updates
• Scale high-performing campaigns while controlling costs
• Ensure tracking setup using Meta Pixel, Google Tag Manager, Google Analytics

Required Skills & Qualifications

• 1–2 years of hands-on experience in performance or paid marketing
• Strong knowledge of Google Ads & Meta Ads Manager
• Experience in lead generation, e-commerce, or app install campaigns
• Good understanding of targeting, retargeting, and lookalike audiences
• Ability to analyze data and optimize campaigns accordingly
• Basic understanding of landing pages and conversion rate optimization (CRO)
• Excellent communication and coordination skills
• Proactive, detail-oriented, and result-focused mindset

Good to Have

• Experience with LinkedIn Ads or Programmatic Ads
• Familiarity with tools like Google Analytics, GTM, Hotjar, Excel
• Experience working with agencies or multiple clients
• Knowledge of funnel building and marketing automation

How to Apply
Interested candidates can share their resume and case studies at
Komal.sharma@talknlock.com

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Experience:

• Performance marketing: 1 year (Preferred)

Work Location: In person