Performance Marketing Executive – Meta & Google Ads

Company: Wildship Enterprises (Parent Company of Svastika)
Location: Mumbai – VikhroliDepartment: MarketingType: Full-timeAt Wildship Enterprises—the parent company of Svastika, a brand known for blending aesthetics with cultural and spiritual essence—we are seeking an experienced Performance Marketing Executive – Meta & Google Ads with a strong background in e-commerce marketing.This role is ideal for someone who understands how to drive sales and revenue through data-driven advertising, can optimize campaigns across Meta and Google platforms, and has hands-on experience in scaling D2C (Direct-to-Consumer) e-commerce brands.Key Responsibilities

• Campaign Strategy:
  

Plan, execute, and manage e-commerce ad campaigns on Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube).
Focus on driving sales, conversions, and ROAS (Return on Ad Spend).

• Optimization & Analysis:
  

Continuously monitor performance metrics (CPA, CTR, ROAS, CPC, Conversion Rate) and optimize for better results.
Implement data-driven decisions to scale winning campaigns and pause underperformers.

• Creative Collaboration:
  

Work closely with the content, design, and product teams to create compelling ad creatives and landing pages tailored for e-commerce audiences.

• A/B Testing & Experimentation:
  

Conduct A/B tests for audiences, creatives, copy, and ad formats to identify what performs best for different product categories.

• Budget & Bidding Management:
  

Manage and optimize ad spends efficiently across platforms to ensure maximum ROI within assigned budgets.

• Targeting & Retargeting:
  

Utilize custom audiences, lookalike segments, and keyword strategies to reach new customers and re-engage existing ones.

• Trend Awareness:
  

Stay up to date with the latest e-commerce trends, algorithm updates, and digital marketing innovations across Meta and Google Ads.

• Reporting & Insights:
  

Create detailed performance reports with actionable insights and recommendations for continuous improvement.

Qualifications And Skills

Experience: Minimum 2–4 years of hands-on experience in e-commerce performance marketing (Meta & Google Ads).Track Record: Proven success in driving online sales, optimizing ROAS, and scaling paid campaigns for D2C or e-commerce brands.Tools Expertise: Proficient in Meta Ads Manager, Google Ads, Google Analytics, Google Merchant Center, and Pixel/conversion tracking setup.Analytical Mindset: Strong ability to interpret data, spot trends, and make strategic adjustments.Creativity: Skilled at collaborating on high-converting ad creatives and landing pages.Adaptability: Comfortable working in a fast-paced e-commerce environment with changing trends and new opportunities.Why Join Us?At Wildship Enterprises, we’re not just about performance—we’re about purpose. As the parent company of Svastika, a brand rooted in aesthetic and cultural values, we believe in combining creativity with measurable impact.

Here’s What You Can Expect

Opportunity to manage high-impact e-commerce ad campaigns from strategy to execution.Work with a passionate, data-driven, and creative marketing team.Grow in a culture that values innovation, ownership, and results.If you have a passion for e-commerce marketing and know how to make ads convert, we’d love to hear from you!Apply now to be part of our growth journey at Wildship Enterprises (hr@wildship.org)Skills: budget & bidding management,a/b testing & experimentation,targeting & retargeting,trend awareness,optimization & analysis,creative collaboration,campaign strategy,performance marketing,d2c or e-commerce brands.