Performance Marketing Executive

We are looking for a skilled and results-driven Performance Marketing Specialist/Executive to manage and optimize digital marketing campaigns for our D2C (Direct-to-Consumer) brands. The ideal candidate will have hands-on experience with Google Ads and Meta Ads, a strong analytical mindset, and the ability to deliver measurable ROI through online advertising campaigns. Key Responsibilities Plan, create, and optimize paid D2C marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital channels. Monitor campaign performance, analyze metrics, and provide actionable insights to maximize ROI and conversions. Collaborate with creative, content, and product teams to ensure campaigns align with brand positioning and marketing objectives. Key Requirements Experience: 2–4 years of experience in performance marketing, preferably in D2C brands. Proven track record in running campaigns on Google Ads and Meta Ads. Educational Qualification: Bachelor’s degree in Marketing, Business, or related field preferred. Skills: Strong knowledge of D2C marketing strategies. Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools. Ability to analyse campaign data and provide actionable insights. Strong understanding of KPIs like CTR, ROAS, CPA, and conversions. Excellent communication and reporting skills. Creative thinking with an ability to optimize ad campaigns effectively.