Performance Marketing Executive

About the Role:

Performance Marketing Executive

Key Responsibilities:

• Monitor daily campaign performance, analyze metrics, and take data-driven decisions to improve ROI.
• Develop and implement keyword strategies, bid strategies, and targeting methods.
• Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click).
• Use Amazon’s advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
• Work with the marketing team to allocate and optimize advertising budgets across multiple product lines.
• Collaborate with the sales and product teams to align advertising goals with overall sales objectives.
• Share insights and actionable recommendations with senior management and other stakeholders.

Required Skills:

• Minimum

  1+ years of hands-on experience

  with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
• Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
• Strong proficiency in Excel, Google Sheets, and data visualization tools.
• In-depth understanding of Amazon’s ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
• Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.