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1 Job openings at The Platter
About The Platter
E-Commerce Business Development Manager

Hyderabad, Telangana, India

2 years

Not disclosed

On-site

Full Time

Overview We are seeking a dynamic and results-driven E-Commerce Manager to lead our online sales and marketing initiatives. The ideal candidate will have extensive experience with quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart and online food delivery aggregators i.e., Zomato and Swiggy, and a deep understanding of advertising strategies on these platforms. You will be responsible for developing and executing strategies to achieve sales targets, optimizing ad campaigns, and planning and projecting key performance metrics to drive growth in a fast-paced e-commerce environment. Key Responsibilities: Platform Management: Oversee and manage product listings, inventory, and sales performance on Blinkit, Zepto, Swiggy Instamart, Zomato, and Swiggy, ensuring optimal visibility and customer experience. Advertising Expertise: Design, launch, and optimize ad campaigns on quick commerce and food delivery platforms, including Swiggy Ads and similar tools, to maximize ROI and brand reach. Strategy Development: Develop and implement e-commerce strategies to achieve sales targets, increase average order value (AOV), and enhance customer retention across all platforms. Metrics Planning & Projection: Define, track, and analyze key performance indicators (KPIs) such as Gross Merchandise Value (GMV), conversion rates, customer acquisition cost (CAC), and order fulfillment rates; project future performance and adjust strategies accordingly. Campaign Optimization: Monitor ad spend, click-through rates (CTR), and conversion metrics to refine campaigns, leveraging data-driven insights to meet or exceed targets. Market Analysis: Stay updated on trends, consumer behavior, and competitor activities in the quick commerce and e-commerce space to identify growth opportunities. Collaboration: Work closely with marketing, logistics, and supply chain teams to ensure seamless execution of promotions, inventory availability, and timely delivery. Customer Focus: Enhance user experience by optimizing product assortment, pricing, and promotional offers tailored to the unique dynamics of each platform. Reporting: Prepare and present regular reports on sales, ad performance, and growth metrics to senior management, providing actionable insights and recommendations. Qualifications: Experience: Minimum of 2 years of experience in e-commerce management, with at least 3 years working directly with quick commerce platforms like Blinkit, Zepto, Swiggy Instamart, Zomato, and Swiggy. Ad Expertise: Proven track record of managing and optimizing ad campaigns on platforms like Swiggy Ads, with a strong understanding of targeting, bidding, and performance metrics. Analytical Skills: Proficiency in analysing data, projecting metrics, and using tools like Google Analytics, Excel, or platform-specific dashboards to drive decisions. Strategic Thinking: Ability to develop and execute innovative strategies to meet ambitious sales and growth targets in a competitive market. Technical Skills: Familiarity with e-commerce tools, inventory management systems, and basic knowledge of SEO and digital marketing principles. Communication: Excellent verbal and written communication skills to collaborate with cross-functional teams and present insights to stakeholders. Education: Bachelor’s degree in Business, Marketing, or a related field; a Master’s degree or MBA is a plus. Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to the evolving landscape of quick commerce and e-commerce. Key Performance Indicators (KPIs): - Achieve quarterly and annual sales targets across all platforms. - Increase GMV by 20% year-over-year through effective strategies. - Maintain ad spend efficiency with a target CAC reduction of 10% annually. - Improve AOV by 15% through bundling, promotions, and upselling tactics. - Ensure 95%+ order fulfillment rate and customer satisfaction score. Easy apply now! Show more Show less

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