Performance Marketing / Digital Marketing Professional

Experience -

• Plan, launch, and optimize Google Search and Bing campaigns to drive qualified leads
• Manage and optimize LinkedIn lead gen campaigns targeting business decision-makers.
• Competence in retargeting, remarketing, and audience segmentation strategies.
• Perform keyword research, competitor benchmarking, ad copy creation, and audience targeting aligned to business GTM strategies.
• Continuously improve CTR, CPC, CPL, Conversion Rates, and SQL quality through A/B testing, landing page recommendations, and funnel optimization.
• Own campaign budgets, pacing, forecasting, and goal performance.
• Implement advanced tracking using Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking best practices.
• Collaborate with content, design and product marketing to ensure message-market fit.
• Build high-quality dashboards and weekly reports with actionable insights.
• Drive experimentation on new ad formats, bidding strategies, and audience segments.
• Ensure ad policy compliance and maintain platform hygiene.

Skills

• Proven success running lead generation funnels in the US and India region.

• Deep understanding of Quality Score mechanics, conversion optimization, and keyword intent.
• Proficient in Google Ads, LinkedIn Campaign Manager, GA4, GTM, and CRM attribution (HubSpot/Salesforce preferred).
• Strong analytical mindset; ability to interpret data and convert insights into decisions.
• Experience improving landing page conversions through structured testing.

Education