Performance Marketing & Content Specialist

Company Description

Crack Every Test provides specialized classes to students preparing for b-school entrance exams. Our courses are designed by a CET'20 99.99 percentile scorer and aim to teach students how to solve questions quickly using special tricks, methods, and shortcuts. With a focus on efficiency and effectiveness, our curriculum prepares students to excel in their entrance exams.

Role Description

This is a full-time on-site role for a Performance Marketing & Content Specialist, located in Mumbai. The Performance Marketing & Content Specialist will be responsible for developing and executing marketing strategies, creating and managing content, analyzing marketing performance data, and optimizing campaigns to increase engagement and conversions.

Day-to-day Responsibilities

1. Plan and execute paid advertising campaigns on Facebook, Instagram, and Google to generate quality leads

2. ⁠Create and manage organic content for Instagram and YouTube to build brand presence and engage the MBA prep community

3. ⁠Optimize website for lead generation and conversion

4. ⁠Track and analyze marketing performance metrics (leads, cost per lead, ROI) and provide regular reports

5. ⁠Test different ad creatives, copies, and targeting strategies to improve campaign performance

Qualifications

• 1.5 to 2 years of Experience in Performance Marketing, Digital Marketing, and Campaign Optimization
• Proficiency in Content Creation, Content Management, and Copywriting
• Skills in Data Analysis, SEO, Google Analytics, and Social Media Management
• Strong written and verbal communication abilities
• Ability to work collaboratively with cross-functional teams
• Experience in the education or test preparation industry is a plus
• Bachelor's degree in Marketing, Communications, or related field is also a plus