Performance Marketer

As a Performance Marketer, your role will involve managing and optimizing paid advertising campaigns across various platforms, with a focus on Meta ad campaigns to enhance traffic, conversions, and ROI. Additionally, you will contribute to social media growth strategies. Here are your key responsibilities: - Manage and optimize Meta ad campaigns to enhance traffic, conversions, and maximize ROI. - Utilize analytics tools to track performance metrics, report campaign effectiveness, and derive actionable insights. - Monitor key performance indicators (KPIs) like ROAS, CAC, CPL, CVR, CPA, and continually optimize campaigns for improved results. - Collaborate with content and creative teams to create data-backed, high-converting ad creatives. - Identify trends and insights to efficiently allocate budget and resources. - Forecast product demand based on marketing data, sales trends, and campaign performance. - Coordinate with supply chain and inventory teams to optimize stock allocation across platforms and ensure optimal sell-through. - Adjust marketing strategies based on inventory levels to support stock movement and prevent overstock or stockouts. - Offer insights and strategies to decrease return rates. - Develop and execute strategies to reduce the Cash on Delivery (COD) ratio and boost the share of online/prepaid transactions. - Stay updated on the latest e-commerce and digital marketing trends and best practices. Qualifications required for this role include: - 3-4 years of hands-on experience in performance marketing, preferably in an e-commerce or D2C setting. - Demonstrated success in managing campaigns across Meta, Google Ads, etc. - Strong analytical skills and proficiency in tools like Google Analytics, Meta Ads, Excel, and Looker Studio. - Ability to interpret data, make data-driven decisions, and manage budgets effectively. - Familiarity with A/B testing, landing page performance, and conversion funnel analysis. - Excellent communication skills and the capacity to collaborate cross-functionally in fast-paced environments. This is a full-time position with a day shift schedule. Kindly note the application question: Are you an immediate joinee The work location is in person.,