Performance Marketer

About the Role

dynamic Performance Marketer

Key Responsibilities

• Plan, execute, and optimize

  performance marketing campaigns

  across marketplaces like Amazon, Flipkart, Zepto, Blinkit, and Instamart.
• Manage

  off-platform campaigns

  on Google Ads, Meta Ads (Facebook & Instagram) for acquisition, traffic generation, and retargeting.
• Design and run

  Email, WhatsApp, and SMS marketing campaigns

  aimed at customer retention, upselling, and engagement.
• Track and analyze campaign performance through KPIs such as

  ROI, ROAS, CAC, LTV, repeat purchase rate

  , and conversion rates.
• Manage and implement

  discounts, deals, coupons, and seasonal promotions

  across marketplaces.
• Collaborate closely with ad platform POCs (Google, Meta, Amazon, Flipkart, Q-commerce partners) to identify optimization opportunities.
• Strategize and launch campaigns for

  new product rollouts

  to maximize visibility and customer acquisition.
• Build and maintain

  performance reports, dashboards, and actionable insights

  to guide marketing decisions.
• Continuously optimize campaigns using

  A/B testing, cohort analysis, and customer segmentation

  strategies.