HealthXP

About the Role We are looking for a dynamic Performance Marketer with a strong grasp of e-commerce and digital marketing channels. The ideal candidate will own and drive end-to-end performance campaigns across marketplaces (Amazon, Flipkart, Zepto, Blinkit, Instamart, etc.) and off-platform channels (Google, Meta, Email, WhatsApp, SMS) . This role requires a performance-driven mindset with the ability to scale campaigns, optimize spends, and deliver measurable business growth. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across marketplaces like Amazon, Flipkart, Zepto, Blinkit, and Instamart. Manage off-platform campaigns on Google Ads, Meta Ads (Facebook & Instagram) for acquisition, traffic generation, and retargeting. Design and run Email, WhatsApp, and SMS marketing campaigns aimed at customer retention, upselling, and engagement. Track and analyze campaign performance through KPIs such as ROI, ROAS, CAC, LTV, repeat purchase rate , and conversion rates. Manage and implement discounts, deals, coupons, and seasonal promotions across marketplaces. Collaborate closely with ad platform POCs (Google, Meta, Amazon, Flipkart, Q-commerce partners) to identify optimization opportunities. Strategize and launch campaigns for new product rollouts to maximize visibility and customer acquisition. Build and maintain performance reports, dashboards, and actionable insights to guide marketing decisions. Continuously optimize campaigns using A/B testing, cohort analysis, and customer segmentation strategies.