Performance Marketer

About Us: Greenday Farmer Solutions Pvt Ltd is India’s pioneering and #1 biofortified food company , leading the nutrition revolution through innovative agricultural solutions. Founded by visionary leaders Prateek Rastogi and Aishwarya Bhatnagar , we are transforming India’s food ecosystem by addressing the critical challenge of hidden hunger —micronutrient malnutrition. As India’s first fully traceable, nutrient-enriched staple food brand under our flagship "Better Nutrition" line, we’ve created an integrated farm-to-fork model that benefits both agricultural producers and urban consumers . Our work has garnered national recognition , including investment and endorsement from Shark Tank India , culinary authority MasterChef Pankaj Bhadouria , and badminton player ( Olympic gold medalist) PV Sindhu . Role Description: This is a full-time role for a Performance Marketer located on-site in Lucknow. The Performance Marketer will be responsible for developing and executing digital marketing campaigns, optimizing marketing performance, analyzing data to drive decisions, managing social media advertising, and ensuring effective SEO strategies. Key daily tasks will also include tracking and reporting on campaign performance, adjusting strategies as necessary based on insights, and collaborating with the marketing team to strengthen brand presence. Qualifications: Experience in digital marketing, social media advertising, and SEO Proficiency in performance analysis, data-driven decision making, and campaign optimization Strong understanding of various online marketing channels and best practices Excellent analytical skills with the ability to interpret data and generate actionable insights Proficient in marketing tools and platforms, such as Google Analytics and social media ads managers Bachelor's degree in Marketing, Business, or a related field Strong organizational and time management skills Ability to work collaboratively in a team-oriented environment Experience in the nutrition or wellness industry is a plus Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person