Performance Marketer [E-commerce]

Job Title: E-commerce Performance Marketer

Location: [Jaipur, Rajasthan]

Experience: 3 – 6 years (E-commerce Focus)

Budget Management: ₹50 Lakhs+/month

Platforms: Google Ads, Meta Ads (Mandatory)

About the Role

We are looking for a data-driven E-commerce Performance Marketer with a proven track record of scaling D2C or e-commerce brands through strategic paid media execution. The ideal candidate should have managed monthly ad spends of ₹50 lakhs or more across Google and Meta platforms, with deep experience in analytics, campaign optimization, and revenue growth.

Key Responsibili􀆟es

• Plan, execute, and optimize Google Ads (Search, Shopping, YouTube) and Meta Ads (Facebook & Instagram) campaigns to achieve ROAS, CPA, and revenue goals.
• Manage large-scale monthly ad budgets efficiently while ensuring profitability and consistency.
• Concurrently monitor, analyze, and report on campaign performance using Google Analy􀆟cs, Meta Ads Manager, and other analy􀆟cs tools.
• Build and manage performance dashboards to track key metrics, including CAC, ROAS, CTR, conversion rate, and LTV.
• Conduct A/B testing for creatives, audiences, landing pages, and funnels to improve conversion rates.
• Collaborate closely with the crea􀆟ve, tech, and product teams to align marketing efforts with business goals.
• Stay updated with the latest algorithm changes, ad formats, and platform innovations to keep campaigns ahead of the curve.

Requirements

• 3+ years of hands-on experience managing paid media for D2C or e-commerce brands.
• Proven ability to handle ₹50 lakhs+ in monthly ad spend with measurable ROI.
• Strong experience in Google Ads, Meta Ads, and Google Analy􀆟cs (GA4 preferred).
• Deep understanding of attribution􀆟on models, performance metrics, and conversion tracking setups (Pixel, GTM, GA4).
• Advanced Excel/Google Sheets and dashboarding skills.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Experience with Shopify, Klaviyo, or similar e-commerce platforms is a plus.

Preferred Skills

• Familiarity with tools like Google Data Studio, Looker, or Supermetrics.
• Experience managing influencer or affiliate-driven performance campaigns.
• Knowledge of SEO, remarketing, and retention􀆟on funnels (email, WhatsApp, SMS) is a plus.

What We Offer

• Opportunity to work with fast-growing D2C and lifestyle brands.
• Data-driven, creative, and tech-first marketing culture.
• Competitive for salary with performance-based incentives.
• Exposure to cross-functional strategy and analytics-driven decision-making.