Performance Marketer

Company Description

We are AdsFlo Worldwide, an advertisement production house based in India. We create a wide range of creative content for our valuable clients across the globe. Our offerings include TV commercials, corporate films, digital marketing content, and advertising photography. Our focus is on delivering high-quality and impactful visual and audio content that meets our clients' needs.

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• Plan, execute, and optimize paid advertising campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads, YouTube, etc.)
• Develop performance-driven strategies aligned with client goals (lead generation, conversions, brand awareness, sales).
• Conduct keyword research, audience targeting, and competitor analysis to maximize ROI.
• Collaborate with the creative team to develop ad copies, visuals, and video creatives that resonate with target audiences.
• Track, measure, and report campaign performance using analytics and advertising tools (Google Analytics, Ads Manager, Data Studio).
• .Test different creatives, ad copies, and strategies to improve results.
• Stay updated with the latest trends, tools, and best practices in performance marketing and digital advertising.
• Work closely with creative teams to make ads that connect with people.
• Stay updated on new trends, ad formats, and changes in advertising platforms.

QUALIFICATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• 1-2 years of proven experience in performance marketing preferably in a creative or digital agency.
• Hands-on experience with major advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, YouTube, etc.).
• Strong understanding of digital advertising metrics, conversion tracking, attribution models, and ROI optimization.
• Good understanding of analytics tools like Google Analytics, Meta Insights, and Data Studio.
• Experience in handling campaigns for different markets and audiences.
• Excellent communication and presentation skills to share insights with clients and internal teams.