Performance Marketer - 1

We are in search of a results-driven Performance Marketer to join our dynamic team As a Performance Marketer, youll combine creativity with analytical acumen to leverage digital channels, ensuring optimized ROI on our marketing campaigns Your chief goal will be to implement, manage, and optimize advertising campaigns that drive results If you are passionate about data-driven decision-making and have a knack for understanding the digital consumer journey, then this is for you [u]Responsibilities:[ / u]Audience Profiling: Deeply understand our target audience to ensurecampaigns are tailored for maximum resonance and effectiveness Strategic Campaign Planning: Carry out digital marketing plans, allocating budgets efficiently across various channels Asset Development: Collaborate with the content & design team to ensure timely creation of high-quality, optimized digital assets tailored for each campaign Campaign Launch: Execute and manage the launch of campaigns across multiple platforms Continuous Optimization: Monitor campaign performance in real-time and adjust strategies as needed to ensure KPIs are met or exceeded [u]Skills & Knowledge:[/u]Deep knowledge of key digital platforms like Meta Ads and Google Ads, with the ability to leverage their advanced features for optimal campaign performance Demonstrated experience in both B2B and B2C campaigns Ability to dissect campaign data, extracting valuable insights and recommendations for improvement Handle significant ad budgets, with a threshold of at least Rs 25 lakhs spend per month Comprehensive understanding of Meta and Google ad dashboards, ensuring best practices are applied and maximum value is derived Experience in copywriting & video ad script writing is a significant advantage, though not mandatory Job Type:Permanent (On-site)Location:Bangalore Academic Qualification:Any GraduatePreferred Experience:Min 2 yrs experience in paid marketing