Performance Analyst

You are a detail-oriented Analyst specializing in Criteo and Citrus advertising platforms at Omnicom Global Solutions in Bangalore, Karnataka, India. Your main responsibility is to drive the success of retail media campaigns by launching and optimizing sponsored product campaigns across multiple retailer platforms. You will utilize data-driven insights to enhance campaign performance, manage budget allocation efficiently, and provide strategic recommendations for continuous improvement. This role is ideal for someone who thrives in a fast-paced, analytical environment and is passionate about e-commerce, performance marketing, and retail media advertising. Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising and communications services to over 5,000 clients in more than 70 countries. Omnicom Global Solutions India plays a key role by providing stellar products and services in Creative Services, Technology, Marketing Science, Media Services, Market Research, and Business Support Services. Flywheel operates a leading cloud-based digital commerce platform across the world's major digital marketplaces, enabling clients to access near real-time performance measurement and improve sales, share, and profit. Through expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, Flywheel provides differentiated value for both the world's largest consumer product companies and fast-growing brands. As an Analyst specializing in Performance Marketing, your responsibilities include: - Building, launching, and optimizing sponsored product campaigns across multiple retailer platforms using Criteo and Citrus. - Monitoring and adjusting budget allocation to ensure efficient spending and maximize campaign impact. - Tracking and analyzing key performance metrics such as CPC, ROAS, impressions, and conversion rates. - Implementing data-driven bid adjustments, audience targeting strategies, and campaign structure improvements for continuous performance enhancement. - Developing performance reports, providing actionable insights, and recommending optimization strategies based on data trends. - Working closely with internal teams and external partners to align campaign goals with broader business objectives. To qualify for this role, you should have: - 2-3 years of hands-on experience managing retail media advertising and sponsored product campaigns on Criteo and Citrus. - Strong analytical skills with a data-driven approach to campaign management. - Ability to effectively manage multiple campaigns across various retailers while ensuring performance goals are met. - Proficiency in budget pacing, bid management, and ROAS optimization. - A proactive mindset focused on continuous improvement and innovation. - Strong communication skills to convey insights and collaborate effectively with stakeholders.,