Paid Search Analyst

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
  

Your Role

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance with client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third-party reporting tools, such as Search Ads 360 and Google Analytics.
  

What You Need

• Minimum of 1-2 years of experience in successfully managing SEM/Paid Search
• campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using a variety of analytics tools including Google
• Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with a concentration in marketing, business, or related field preferre
  

About MicroSourcing

• Terms & conditions apply