Role: Senior / Paid Search Analyst Years of Experience: 2-6 years Job Location: Bangalore (Indiranagar) Work Type: Hybrid Shift Timing : 9:30 AM to 6:30 PM Notice Period : Looking for candidate who can join us in 30-60 days Primary Duties: Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the Regional team members. Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning. Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to: *Google Ad Words *Microsoft Advertising *Pmax Required Skills: At least 5 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives. Expertise in building and optimizing campaigns, keyword lists, extensions etc. Proficient in writing and testing ad copy. Experience with Google AdWords Editor. Ability to develop budget projections and pace campaigns based on monthly budgets. Experience with bidding tools and strategies. Excellent English language skills (both written and verbal) as the role involves working and communicating with teams overseas. Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data. Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job. Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition). Preferred Skills: Working knowledge of one or more third party tools like DoubleClick and Omniture. Experience in running Google Shopping campaigns. Macros and introductory Visual Basic. Personal Characteristics: Self-Starter Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project. Ability to move quickly and proactively for client success in a deadline-driven environment. Team-Player Who can work within a dynamic team but also get work done individually. Managerial skills Who can lead by example while being a mentor. Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented. Strong organizational skills and ability to prioritize projects based on business needs. Keen eye for detail and interest in Internet trends. Ability to quickly pick up new concepts Willingness to try something new with limited experience and/or direction Ability to communicate effectively to overseas based counterparts EQUAL OPPORTUNITIES Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. SOCIAL & ENVIRONMENTAL RESPONSIBILITY At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours.
Role: Display & Programmatic Executive Years of Experience: 2 -4 years Job Location: Bangalore (Indiranagar) Work Type: Hybrid Shift Timing : 9:30 AM to 6:30 PM Notice Period : Looking for candidate who can join us in 30-60 days Job Description: Assembly is looking for a Display & Programmatic Specialist to bolster our Programmatic Display team. The Display & Programmatic Specialist will be responsible for reviewing, analyzing and activating biddable media, based on insightful data, and business objectives. Our approach to programmatic media is grounded in analytics, and our programmatic team does not exist in a silo because they are active and embedded parts our media teams, this position works very closely with Strategists and Planners to ensure our approaches are integrated, consistent and set up to drive business results for our clients. The right candidate will be a self-starter, results-driven, detail and numbers-oriented individual who can solve problems creatively. This person will have legs to grow the Display and programmatic team and practice in our Bangalore office to absorb wider global initiatives. Primary Responsibilities : Support campaign set-up of programmatic buys in DSPs (DV360 / TTD) , assisting team to manage daily in-console monitoring of campaign pacing and performance against agreed-upon KPI(s) Contribute to clients' business growth by identifying new opportunities through deep analysis of reporting and data. Support account team in delivering audience and optimizations insights at agreed-upon cadence. Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance. Develop and maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools. Troubleshoot issues on all pre-production and live campaigns. Support and oversee campaign QA process. Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance. Required Skills: 2-4 years managing digital display campaigns, understanding general planning/buying processes, and media language/operations. Experience with DSP platforms (self-managed) DV360, TTD, DBM, Amazon, Appnexus, Amobee, Media Math, DataXu, Beeswax. DCO execution experience Tactical execution experience CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals. Understanding of ad-server or ad-operations technologies (e.g., Doubleclick, AdForms) Ability to interpret campaign performance with regards to programmatic variables Geo, device, demos, behavioral, creative, targeting layers. Personal characteristics: Self-Starter Highly Resourceful Technically Savvy Ability to quickly pick up new concepts. Willingness to try something new with limited experience and/or direction. Ability to communicate effectively to US based counterparts. EQUAL OPPORTUNITIES Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. SOCIAL & ENVIRONMENTAL RESPONSIBILITY At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours.