Paid Online Advertising Executive

Job Title: Paid Online Advertising Executive Location: Noida Company: Ritz Media World Department: Digital Marketing Reports To: Digital Marketing Head Role Overview: We are looking for a results-driven Paid Online Advertising Executive to manage and optimize paid campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other ad networks. The ideal candidate will have hands-on experience with performance marketing and a strong analytical mindset to drive quality leads, conversions, and ROI. --- Key Responsibilities: Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms. Conduct keyword research, ad copywriting, and audience segmentation. Track daily performance metrics (CTR, CPC, CPL, ROAS, etc.) and prepare regular reports. Collaborate with the creative/content team to generate impactful ad creatives. Set up and optimize conversion tracking, pixels, and events. A/B test creatives, placements, and bidding strategies for continuous improvement. Stay updated with industry trends, new features, and algorithm updates. Manage budgets effectively and ensure campaigns are running within budget constraints. --- Requirements: 2–4 years of hands-on experience in managing paid digital campaigns. Proficiency in Google Ads (Search, Display, YouTube), Facebook Ads Manager, and LinkedIn Campaign Manager. Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or similar platforms. Familiarity with tracking tools (UTM parameters, pixels, Google Tag Manager). Experience in lead generation campaigns (real estate, e-commerce, education, healthcare, or services preferred). Google Ads and Meta Blueprint certifications are a plus. --- Key Skills: Performance Marketing Campaign Management Data Analysis Budget Optimization Communication & Coordination --- Employment Type: Full-time Salary: 3 lac to 6 lac p.a Experience: 2–4 years Education: Graduate (Marketing or related fields preferred) Show more Show less