Paid Media Specialist

Responsibilities

• Manage, optimize, and scale paid digital campaigns across Meta Ads and other performance channels.
• Analyze campaign performance, identify trends, and implement strategies to improve KPIs (CPC, CPA, ROAS).
• Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.
• Develop, implement, and monitor A/B testing to continuously optimize campaigns.
• Keep up-to-date with industry trends, competitor analysis, and best practices in performance marketing.
• Provide regular performance reports with actionable insights to stakeholders.
  

Requirements

• Proven experience in performance marketing with a focus on Google Ads, Facebook Ads, and other paid media platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing, audience segmentation, and campaign optimization.
• Knowledge of analytics tools such as Google Analytics, Facebook Analytics, or similar.
• Strong communication skills, both written and verbal.
• Ability to manage multiple projects in a fast-paced environment.