Paid Media Specialist

Paid Media Specialist - Global Employer Branding

About the role:

Our Global Talent attraction team is expanding and we are seeking performance marketing expertise to enhance our global employer branding campaigns. As a Junior Paid Media Specialist, you will work within or Global Center of Excellence, to run world-class employer branding paid campaigns across digital platforms. You will deliver high-impact digital paid campaigns across social platforms such as Meta, LinkedIn, Reddit, Youtube and more. The role will also include google display and search campaigns. Your expertise expands to a wide range of social, display and programmatic campaigns. This position sits at the heart of how we want to position Mondelez among talent.

You will manage end-to-end paid media execution from strategy, research, planning and activation to optimisation and reporting , while collaborating closely with our Content Creator and Content Designer to deliver integrated campaigns at a global scale.

Paid media strategy planning:

• Develop paid media plans for global and regional employer branding campaigns across LinkedIn, Meta, Google, programmatic, and other social channels.

• Conduct audience, competitor and keyword research to recommend the right targeting and channels.

• Build campaign plans with budgets, timelines, formats, KPIs and benchmarks.

• Stay updated on industry trends, new ad formats, and platform updates

Campaign execution optimization:

• Set up and manage multi-market campaigns across search, display, social, video, programmatic and retargeting.

• Continuously optimise campaigns through A/B testing (creatives, copy, targeting, placements).

• Monitor daily performance, pacing, and troubleshoot issues proactively.

• Ensure full funnel journeys, from awareness to consideration to lead generation, are optimised.

• Ensure accurate campaign trafficking, targeting, and creative implementation.

• Maintain platform hygiene by ensuring naming conventions, budgets, and assets are organised

Reporting Analytics insight:

• Own reporting dashboards for paid and organic social performance.

• Conduct ongoing campaign optimisations across audiences, bid strategies, creatives and placements to improve performance

• Track, measure, and report on KPIs and overall campaign effectiveness.

• Provide actionable insights and recommendations to stakeholders for future implementation

Social Media oversight collaboration :

• Oversee Organic Social Media reporting (LinkedIn, Meta, Tiktok )

• Identify local content that can be optimized for paid media campaigns

• Support global content calendar inputs

• Assist in preparing presentations and campaign reports for relevant stakeholders and leaders

• Support Business Unit teams in delivering integrated digital marketing strategies

Job Requirements:

We are looking for a performance marketer who loves paid media.

• A bachelors degree in Marketing , Digital media or Mass communications

• Relevant 2-6 years of experience in Paid Media campaigns execution

• Google Ads, Meta Blueprint, or similar certifications preferred

• Strong written and verbal communication skills