Paid Media Executive

Job Description

Company Description Logicloop is an information technology services company with expertise in Android Development, iOS Development, Website Design, and Digital Marketing. The company focuses on providing top-notch digital marketing services and solutions to clients. Job Description As a Executive specializing in Search Engine Marketing (SEM), you will play a pivotal role in managing and optimizing Google Ads and Facebook Ads campaigns for our diverse portfolio of clients. Your responsibilities will include: Strategic Planning:Develop and implement effective strategies for Google and Facebook accounts to meet client objectives. Campaign Execution: Execute tests, analyze data, and identify trends to maximize ROI in paid search campaigns. Analytics and Reporting: Track, report, and analyze website analytics along with PPC initiatives, providing insights to stakeholders. Budget Management Monitor and manage campaign expenses, ensure adherence to budget constraints, estimate monthly costs, and reconcile any discrepancies. Optimization: Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal performance. Keyword Management: Perform ongoing paid keyword discovery, expansion, and optimization to enhance campaign effectiveness. Competitor Analysis: Research and analyze competitor advertising links to stay ahead in the digital landscape. Facebook & Google Ads Optimization: Constantly refine and optimize campaigns on both Facebook an Location : Andheri , Mumbai