Paid Media Associates

As a Paid Media Associate at a Leading Digital Ad Agency located in RCP, Navi Mumbai, your role is crucial in managing complex and sophisticated Search & social campaigns for various brands. Here are the key responsibilities you will handle: - Perform day-to-day campaign activities for brands in Paid Search (PPC) and social paid campaigns, which includes bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. - Act as the main point of contact for marketing, internal departments, and third-party providers. - Contribute to the development and execution of market strategies for Paid Search and social campaigns by developing strategic roadmaps, test plans, and risk/benefit analysis. - Utilize analytical reasoning, data analysis, and problem-solving skills to effectively manage campaigns and communicate findings professionally to the marketing team. - Work closely with marketing teams to understand business needs, campaign performance objectives, and opportunities for business growth. - Stay updated with industry news, online marketing trends, industry tools, and internal cross-team key learnings. - Provide daily reports and analysis to be shared within the organization and marketing teams. Qualifications required for this role include: - 2+ years of Search Engine Marketing (SEM) experience, preferably on the agency side. - Experience with SA360 is a plus. - Proficiency in Excel, including pivot tables, V/H Look-ups, concatenation, macros, etc. - Capability of leading mid-tier accounts with limited oversight. - Strong data analysis and problem-solving skills to draw conclusions and devise strategic recommendations. - Working knowledge of Visual Basic macros and additional SEM software skills like Tableau, Hitwise, etc. would be advantageous. In this role, you will collaborate with various individuals and teams within the organization on a permanent basis to ensure the successful execution of campaigns.,