Paid Marketing Expert

Job Summary:

We are looking for a performance-driven Paid Marketing Specialist with 2–3 years of hands-on experience in running and optimizing paid campaigns for IT products and SaaS solutions. The ideal candidate will be well-versed in Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) platforms, and capable of building high-converting ad funnels that generate quality leads and conversions.

Key Responsibilities:

• Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Conduct keyword research, competitor analysis, and audience targeting to optimize campaign reach and ROI.
• Monitor and analyze ad performance daily to identify trends, insights, and areas for improvement.
• Manage campaign budgets efficiently while meeting performance KPIs (CPL, ROAS, CTR, etc.).
• Collaborate with the content, design, and product teams to develop engaging ad creatives and landing pages.
• Create detailed reports and dashboards to track performance and present results to stakeholders.
• Run retargeting and remarketing campaigns to nurture leads and boost engagement.
• A/B test ad copy, creatives, and targeting strategies to identify top-performing combinations.
• Stay updated on industry trends and best practices in digital advertising, especially for B2B and IT products.

Required Skills & Qualifications:

• 2–3 years of experience in running paid ad campaigns, preferably for IT products, SaaS, or tech-based services.
• Strong knowledge of Google Ads (Search, Display, YouTube) and LinkedIn Ads (especially for B2B targeting).
• Familiarity with Meta Ads Manager, Google Analytics, Google Tag Manager, and Hotjar/Crazy Egg is a plus.
• Proficient in campaign performance analysis and reporting using Google Data Studio, Excel, or similar tools.
• Basic understanding of conversion funnels, CRM integration, and lead qualification metrics.
• Excellent communication skills and ability to work with cross-functional teams.
• Certification in Google Ads and/or Meta Blueprint (preferred but not mandatory).

Job Type: Full-time

Pay: ₹200,000.00 - ₹400,000.00 per year

Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Monday to Friday

Experience:

• Paid marketing : 2 years (Required)
• Performance marketing: 1 year (Required)

Location:

• Mohali, Punjab (Required)

Work Location: In person