Paid Marketing Executive

Job Description

We are seeking a results-driven Paid Marketing Executive to manage, optimize, and scale paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and other performance marketing channels. The ideal candidate is analytical, creative, and performance-focused, with a deep understanding of digital ad platforms, conversion tracking, and ROI optimization. Key Responsibilities: Plan, execute, and optimize paid ad campaigns across Google, Bing, Meta (Facebook & Instagram), YouTube, and other relevant platforms. Conduct keyword research, audience targeting, and budget allocation to maximize campaign performance. Collaborate with designers and copywriters to create high-converting ad creatives and landing pages. Track, analyze, and report on campaign performance metrics (CPC, CPA, ROAS, CTR, etc.). Monitor and adjust bids and budgets to ensure efficiency and ROI. A/B test creatives, audiences, and landing pages to improve performance continuously. Coordinate with internal teams to align campaign goals with business objectives. Stay updated with platform changes, ad policies, and industry best practices. Requirements: Minimum 3 years of experience. Understanding of digital marketing concepts and best practices. Excellent Communication Skills. Well-versed with Google AdWords, Bing, Meta ads, etc. Strong understanding of bidding techniques. Data-driven and analytical. Strong at statistical analysis and spreadsheets. Willing to try new strategies. Benefits: Service recognition awards. Market-leading salary packages. Maternity & Paternity Benefits. Medical Insurance Benefits. Show more Show less