support@jotish.in
About the Organisation
Jotish (www.jotish.in) is a new-age online astrology consultation platform that offers honest, accurate and private advice to its clients. We use deep-tech such as Machine learning, Generative AI, Customised LLMs, etc to ensure high quality and extremely secure medium of consultations
About the Role
- Job Title: Intern - Product Marketing
- Location: Remote
- Educational Qualification: (Pursuing) any degree
Selection Criteria
- Shortlist
- Assignment submission
- Interview
Job Overview
The Product Marketing Intern will support planning, execution, and optimisation of paid campaigns across Meta and Google for Jotish Astrology platform. The role combines analytical thinking, experimentation, and creative collaboration with designers.
Key Responsibilities
- Assist in defining performance marketing strategy across Meta and Google (objectives, budgets, audiences, funnels).
- Develop and document testing roadmaps (TG, geo, creatives, formats, placements, bidding strategies).
- Ideate creative angles, hooks, and messaging for static, video, and UGC-style ads in collaboration with designers and content teams.
- Set up, monitor, and optimise campaigns for CTR, CPC, CPA, ROAS, and retention metrics.
- Build simple dashboards or reports (Sheets/Data Studio/Looker) to track experiments and performance trends.
- Conduct cohort-level and funnel analysis (click → visit → lead → consult → repeat usage).
- Analyse competitor ads, funnels, landing pages, and messaging to identify gaps and opportunities in our category.
- Stay updated on Meta and Google Ads best practices, policies, and new formats relevant to our niche.
Must-Have Skills
- Strong analytical skills; comfortable with numbers, pivot tables, and basic Excel/Google Sheets formulas.
- Basic understanding of performance marketing concepts (CPC, CPM, CPA, ROAS, A/B testing, audiences, lookalikes, re-marketing).
- Exposure to Meta Ads Manager, Google Ads and WhatsApp Marketing tools (course/project/internship/personal experiments).
- Ability to think in hypotheses and structure experiments clearly.
- Strong written communication to craft crisp ad copy, hooks, and briefs for designers.
- High curiosity about consumer psychology, D2C/Apps, and growth experimentation.
Good-to-Have
- Experience running ads for your own side project, college fest, NGO, or freelance clients.
- Basic familiarity with tools like Google Analytics / Firebase / Mixpanel, and Hotjar or similar.
- Interest in astrology / spirituality / wellness as a consumer or observer.
Why Join Us?
- Growth Opportunity: Be a part of a rapidly growing startup where your contributions have a direct impact on the company's success.
- Dynamic Work Environment: Work in a collaborative, innovative, and fast-paced environment that encourages creativity and continuous learning.
- Career Development: Opportunity to learn from industry leaders and grow your career in operations and management.
- Competitive Stipend: A competitive stipend tailored to your experience and skills.
Jotish is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
