Paid Advertising Specialist (Performance Marketing)

Regal Jewellers is looking for a dynamic Social Media & Google Ads Specialist with proven experience in an agency setting to join our growing in-house media team.

Key Responsibilities:

Strategic Campaign Management: Develop and manage tactical campaign plans and calendars aligned with lead generation and sales revenue goals.

● Paid Advertising Expertise: Set up, manage, and optimize online marketing campaigns and advertising across a comprehensive suite of platforms including:

● SEM: Google Ads (Search, Display, Remarketing, Shopping, etc.)

● Social Media: Facebook Ads, Instagram Ads

● Video Advertising: YouTube Ads

● Performance Optimization: Continuously optimize paid campaigns to achieve desired conversion rates,

● Data-Driven Analysis & Tracking: Implement and leverage web analytics tools (Google Analytics) and pixel tracking (Facebook Pixel, etc.) to meticulously track campaign performance, identify areas for improvement, and measure success.

● Insightful Reporting: Track performance data from all campaigns to measure success, generate comprehensive reports, and incorporate learnings into future campaign strategies.

● A/B Testing & Experimentation: Design and execute A/B tests and other experiments to optimize ad creatives, landing pages, and targeting parameters for improved performance.

● Platform Proficiency: Maintain a strong working knowledge of Google Ads,Facebook Ads, Instagram Ads, Google Analytics, Google Tag Manager,

● Continuously monitor, analyze, and optimize campaign performance for best results

● Manage budgets efficiently to maximize ROI

● Prepare detailed reports and performance insights 

Qualifications

● Minimum of 5 years of hands-on experience in managing and optimizing paid advertising campaigns across a wide range of platforms (Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads.

● Deep expertise in web analytics (Google Analytics) and implementing tracking pixels (Facebook Pixel, etc.).

● Strong understanding of digital marketing principles and the customer journey.

● Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights.

● Strong creative content writing and copywriting skills with a focus on driving conversions.

● Proven experience in either B2C environments.

● Resilient and self-motivated individual who can thrive in an individual contributor role and take ownership of their responsibilities.

● Excellent communication and collaboration skills.