Outreach Officer

Job Title: Outreach Officer (Sales Outreach & Lead Engagement)

Role Type: Full-time
Location: Office-based / Hybrid
Reports to: Sales Lead / Founder
Compensation: As per experience

Role Objective

Drive high-quality outbound outreach by identifying the right prospects, initiating first contact, and warming leads for the sales team through structured, consistent communication.

Key Responsibilities

→ Research and build targeted prospect lists (companies, decision-makers, roles)
→ Execute outbound outreach via:

• Email
• LinkedIn
• WhatsApp (where applicable)

→ Personalize outreach messages based on industry, role, and use case
→ Follow defined outreach sequences and ensure timely follow-ups→ Track responses, intent signals, and engagement levels→ Update CRM with:

• Contact details
• Outreach status
• Response notes

→ Coordinate with telecallers and sales closers for handover of interested leads
→ Test subject lines, messaging angles, and outreach timing→ Share weekly insights on:

• What messaging works
• Objections received
• Patterns in responses

Required Skills & Experience

→ Strong written communication skills (clear, concise, professional)
→ Basic research skills (LinkedIn, websites, Google, databases)→ Comfort with CRM tools or spreadsheets→ Understanding of B2B sales outreach fundamentals→ Discipline in follow-ups and data hygiene→ Ability to work with scripts and improve them over time

Good to Have

→ Experience with LinkedIn Sales Navigator, Apollo, Lusha, etc.
→ Exposure to SaaS / B2B services outreach→ Familiarity with email deliverability best practices→ Ability to spot buying signals early

Success Metrics

→ Number of qualified conversations generated
→ Reply and response rates→ Accuracy and cleanliness of CRM data→ Quality of handoffs to sales team→ Consistency in outreach execution

Job Type: Full-time

Pay: ₹20,000.00 per month

Work Location: In person