Opportunity with Aranca - SEO Specialist (Consultant)

Aranca is looking for an Consultant/ Senior Consultant SEO Specialist for Marketing. Please find the details below:

POSITION DETAILS

Job Position: Consultant/ Sr Consultant SEO Specialist - Marketing

Total Work Experience: 4-5 Years

Industry: B2B | Research Consulting | Finance

Location: Mumbai

KEY RESPONSIBILITIES

SEO Strategy & Execution:

• Develop and implement effective SEO strategies aligned with business goals.
• Conduct comprehensive keyword research and competitive analysis.
• Optimize website content, landing pages, and blog posts for on-page SEO.
• Well versed in SGE, E.E.AT. guidelines and should be able to rank the pages on GPT tools.

On-Page SEO:

• Optimize meta tags, headers, internal linking, and content structure.
• Ensure content is aligned with SEO best practices and user intent.

Off-Page SEO:

• Build high-quality backlinks through ethical link-building strategies.
• Manage outreach campaigns and partnerships to enhance domain authority.

Technical SEO:

• Conduct regular technical audits to identify and fix crawl issues, broken links, and site speed problems.
• Work closely with developers to implement structured data, canonical tags, and mobile optimization.

Local & International SEO:

• Optimize Google Business Profiles and local citations.
• Implement hreflang tags and geo-targeting strategies for international SEO.

Analytics & Reporting

• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Provide actionable insights and recommendations based on data.

POSITION REQUIREMENTS

• 4-5 years of proven experience in SEO, preferably in the B2B domain, particularly in research consulting, or finance sectors. Other sectors experience will be considered on the basis of their work samples.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, Google Analytics, Google Search Console, etc.
• Demonstrated success in on-page, off-page, and technical SEO.
• Experience in managing local and international SEO campaigns.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.