Posted:1 month ago|
Platform:
Work from Office
Full Time
Role & responsibilities Research and compare marketing tools across different categories (e.g., email marketing, SEO, CRM, analytics, automation). Evaluate tools based on pricing, features, scalability, integration, user experience, and customer support. Create a structured comparison matrix or dashboard for internal use. Assist in compiling reports and recommendations for tool adoption or discontinuation. Coordinate with cross-functional teams (sales, product, IT) to understand tool requirements and pain points. Participate in demos, webinars, and product trials to gain hands-on experience. Stay updated on emerging marketing technologies and trends. Added Advantage: Familiarity with popular tools like HubSpot, Mailchimp, Hootsuite, SEMrush, or Google Analytics. Experience with project management or collaboration tools (e.g., Notion, Trello, Asana).
Aranca
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