Operations Manager - Real Estate

Key Responsibilities

1. CRM Management & Team Enablement

• Implement, configure, and manage CRM platforms (Zoho / LeadSquared / HubSpot or similar).
• Design and maintain sales pipelines (Lead → Site Visit → Booking → Closure).
• Train sales teams, CRM callers, and CP coordination teams.
• Create SOPs, workflows, and training documentation.
• Monitor follow-ups, lead ageing, and conversion discipline.
• Ensure zero lead leakage and high CRM adoption.

2. Digital Ads Technology & Performance Monitoring

• Handle technical setup and performance monitoring of Google Ads and Meta Ads.
• Ensure correct implementation of:
• Pixels and Conversion APIs
• Lead forms and WhatsApp click tracking
• CRM and analytics integrations
• Track, analyse, and report:
• Cost per Lead (CPL)
• Lead quality
• Source-wise conversions
• Coordinate optimisation with creative and marketing teams.
• Flag or pause underperforming campaigns based on data.

3. Landing Pages & Lead Capture Systems

• Create and manage landing pages using no-code platforms (WordPress, Webflow, Zoho Sites, etc.).
• Integrate landing pages with CRM, WhatsApp, and analytics tools.
• Manage UTM tracking and attribution.
• Conduct basic A/B testing to improve conversion rates.

4. WhatsApp Business API & Automation

• Manage WhatsApp Business API platforms such as AiSensy, Interakt, WATI, or Gupshup.
• Configure agent routing, auto-responses, and follow-up workflows.
• Manage broadcast rules and compliance.
• Integrate WhatsApp conversations with CRM.
• Monitor response times and conversation quality.

5. QR Codes, Events & Registration Systems

• Create online registration forms for events, CP meets, and project launches.
• Generate QR codes for registration and attendance tracking.
• Sync event data with CRM for follow-up.

6. Internal IT & Digital Infrastructure

• Manage in-house Wi-Fi networks (sales office, site office, guest networks).
• Administer Google Workspace / Microsoft 365.
• Coordinate basic IT needs: devices, printers, scanners, access permissions.
• Ensure basic cybersecurity and data access discipline.

Job Type: Full-time

Pay: ₹65,000.00 - ₹150,000.00 per month

Work Location: In person