Job
Description
Established in 1975, our client is one of Indias most respected real estate developers with a team of 1,500+ professionals. With a footprint across major cities like Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata, Kochi, and Coimbatore, they manage a land bank exceeding 125 million sq. ft., with 20+ million sq. ft. under active development. Now scaling rapidly in Western India, theyre targeting an INR 5,000 crore topline in the upcoming fiscal year across their mid-income to luxury portfolio. With industry-leading HR practices and a people-first culture, theyre seeking top talent to join their fast-paced, high-growth journey. SITE HEAD QUALIFICATION : MBA (Marketing) WORK LOCATION : PUNE (Keshavnagar) EXPERIENCE : 10-15 Years of experience in Residential Real Estate Sales in the respective market. The incumbent is responsible for the achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring the implementation of the region's marketing campaigns for generating leads for projects. KEY RESPONSIBILITIES: Budgeting / regional AOP: Provides inputs for AOP by providing inputs on sales performance, manpower requirements, and market competition and oversees marketing budget, broker’s commission, sales projection etc. Monitors marketing budget to ensure activities are within budget Provides BD team with inputs on product pricing and marketing budget for new deals Sales Planning and Strategy: Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project Assigns sales targets to team Tracks the Sales Inventory (through Sales Force, SAP) Interacts with customers for sales closure and final negotiations Establishes relationship and tie ups with banks for loan disbursement, interest rates and leads Market Research: Identifies external agencies to conduct market research for a prospective deal, assess market potential - Reviews survey methodology Coordinates with external MR agency to conduct: Macro level market research, SWOT analysis, prevailing prices, competition projects Micro level research covering consumer study, consumer profiling, focus group discussions Validates research reports given by BD and provides regional inputs Channel Partner Network / corporate sales set up and management: Defines process and guidelines for creation and management of channel partner / corporate sales Shortlists potential channel partner according to company criteria Communicates company terms and conditions Monitors channel partners for lead generation and conversion Supports Channel Partners for post sales customer service Lead Generation Plans with team members to generate and manage leads Monitors lead assignment, categorization and lead management as per guidelines Ensures updating of leads database on Google docs Customer Relationship Management Addresses escalated customer related issues - complains, queries Forwards customer complaints to relevant functions and follow up for resolution Establishes relationship with JV partner post Development Agreement Stage Communicates sales and marketing strategies/ unit price/ pricing model etc Process Improvement & Adherence: Identifies processes/procedures in own work area that need improvement Recommends process improvement ideas to streamline efficiency/costs/productivity Undertakes process improvement activities in own work area Complies with company defined guidelines and processes Adheres to project timelines Functional/ Technical competencies: Market Knowledge - Product understanding, Customer understanding - Business acumen Sales Promotions Channel partner management Market research tools Behavioural competencies: Leading Self: Initiative: Drive Ownership, tenacity Hunger to Learn & Improve: Humility, Growth Mind-set, Committed to Change Emotional & Social Awareness: Maturity, Self-Awareness, Influence Leading Others: Leading Team: Creating high performance team, Adaptive, Motivator Developing Others: Nurtures Talent, feedback, mentoring Fostering Collaboration collaborates, Builds Bridges Leading Business Customer Centricity: Insightful, Innovates, Delights Acting strategically: Envision, frames Issues, Action Orientation Delivering Results: Commercial Acumen, Execution Excellence, Agility Institution Building: Role Model, Knowledge Sharing, Shape Culture
