3 - 6 years
5 - 8 Lacs
Posted:1 month ago|
Platform:
Work from Office
Full Time
A data-driven growth platform serving the D2C ecosystem. Focused on enabling smarter decision-making for D2C brands through analytics and performance insights. The brand aims to build a strong presence among founders, marketers, and ecommerce leaders by becoming a trusted source of information and strategic content. Objectives Fill the gap in high-signal, insightful content for the D2C ecosystem. Build top-of-mind awareness and brand authority among D2C founders and marketing leaders. Foster an engaged community that associates the brand with industry knowledge and credibility. Support long-term growth through thought leadership aligned with the product s core value. Scope of Work 1. Bi-weekly Newsletter Production Two newsletters per month, structured around four core sections: D2C/Ecommerce News: India-focused with relevant global updates Trending Topic & Editorial Insight: Deep dives into industry trends Product or Feature Update (if applicable) Partner/Integration Highlight 2. Content Strategy & Research Curate and craft content across themes such as D2C brand news, ecommerce shifts, global developments, performance marketing updates (Meta, Google, etc.), and retail trends. Ensure content aligns with the tone and expectations of founders and growth leaders. 3. Workflow Management & Distribution Set up and manage newsletter formatting on Substack Ensure clean integration with Mailchimp for delivery Run tests for layout, readability, and deliverability across devices 4. Editorial Tone & Quality Follow tone inspirations from leading D2C newsletters for concise, insightful, and founder-first storytelling. Align each edition with a clear narrative or theme that brings value to the reader. 5. Future Scope (Optional Expansion) Social media content adaptation SEO-driven blog writing Website content optimization Inspirations / Examples of Work We Like D2C Surge: Writing quality, news articles & tone Merito Newsletter: Tone & editorial insights D2C Insider: Type of news articles
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