Job
Description
Skills Job Title: Senior Digital Marketing Expert Location: Chandigarh, India Job Type: Full-Time Experience Level: Mid to Senior Level Apply at: hr@cogniter.com About the Role Cogniter Technologies is looking for a highly skilled and creative Senior Digital Marketing Expert to lead our digital growth initiatives across organic and paid channels. This role is ideal for someone who blends strategic thinking with hands-on execution and is eager to leverage both traditional digital techniques and emerging AI-driven tools. You will be responsible for driving brand visibility, enhancing lead generation efforts, and delivering measurable marketing outcomes across diverse platforms. Key Responsibilities Content Strategy & Creation Develop and manage engaging short-form content (reels, video clips) for platforms like Instagram, Facebook, and YouTube Align content calendars with brand tone, business goals, and current trends Digital Strategy & Trend Analysis Monitor algorithm changes and shifting audience behaviors across digital platforms Use performance metrics to refine strategies, improve engagement, and increase conversions SEO Management Lead and execute on-page and off-page SEO initiatives Track keyword rankings, website performance, and implement improvements for higher visibility Paid Advertising Campaigns Plan, launch, and optimize PPC campaigns on Google Ads, Facebook, and Instagram Run A/B tests, adjust targeting, creatives, and bidding strategies to maximize ROI Cross-Functional Collaboration Collaborate with design, development, and content teams to ensure brand consistency Guide campaign messaging, landing page optimization, and ad creative direction Performance Analytics Track campaign KPIs using tools like Google Analytics, Meta Business Suite, and more Prepare reports and present performance insights to stakeholders with clear recommendations AI Integration Use AI-powered tools for content generation, targeting, personalization, and marketing automation Stay informed about emerging AI tools to improve operational efficiency and creative output Required Qualifications Bachelor’s degree in Marketing, Communications, or a related field (preferred) Minimum 3 years of hands-on experience in digital marketing strategy and execution Strong knowledge of SEO, Google Ads, Facebook/Instagram Ads, and content marketing Proficiency in marketing analytics and ad management tools Experience using AI tools for campaign automation and content optimization Strong communication, organizational, and project management skills Preferred Skills Experience with additional platforms like LinkedIn Ads, TikTok, or Twitter/X Familiarity with influencer and affiliate marketing strategies Basic design/video editing skills using tools like Canva or Adobe Creative Suite Why Join Cogniter Technologies Lead high-impact marketing campaigns with measurable results Collaborate in a creative, future-forward environment Access advanced AI marketing tools and performance technologies Grow your career in a company that values innovation, initiative, and continuous learning How to Apply Send your resume to hr@cogniter.com Only shortlisted candidates will be contacted. Apply Now
