National Sales Manager

Job Description

FMCG Experience Mandatory Develop and implement effective national sales strategies to achieve company objectives for revenue, profitability, and market share. Lead, mentor, and manage a team of Zonal Sales Managers across regions to ensure execution of sales plans and achievement of targets. Analyze sales trends, customer needs, and competitor activities to adjust strategies as required. Collaborate with marketing, trade marketing, supply chain, and finance teams to align cross-functional goals. Monitor performance metrics, prepare regular reports, and present insights to senior leadership. Drive expansion into new markets and enhance penetration in existing territories. Establish strong relationships with key distributors, modern trade accounts, and institutional partners. Ensure adherence to budgets, pricing policies, and promotional spending norms. Implement best practices for retail execution, outlet servicing, and category growth. General Trade experience.